projects

A selected list of projects.

1. Building a Product Experience Benchmarking Program (Honeycomb, 2025)

   A comprehensive benchmarking program designed to measure product experience impact and inform strategic decision-making across the organization.

   full case study coming soon

2. A scaleable, proactive research system (Honeycomb, 2024-2025)

   Thoughtfully applying LLMs to scale best practices and provide high quality insights at the point of curiousity, with only one researcher.

   full case study coming soon

3. Investigation workflow discovery (Honeycomb, 2023)

   How we untanged the software engineering journery from "that doesn't seem right" to "I know what's going on", and built key features to make that journey faster.

   full case study coming soon

4. Building a research practice with personas (Asurion, 2018)

   Started with the question "who are we building for?", ended up with a deck of quantitatively validated personas, a bunch more questions, and an entire research team.

   full case study coming soon